JACKSONVILLE, Fla. — The Jacksonville Jaguars unveiled their 30th anniversary logo on night one of the NFL draft at the 2024 'DUUUVAL Draft Party' Thursday night, ahead of their upcoming football season, according to a news release the Jaguars shared with First Coast News.
The team says the new logo will be used "exclusively" throughout the 2024 season.
The announcement of the logo follows a month-long campaign where the team asked Jaguars fans to vote for one of four designs.
Dubbed "The Original" logo, the Jaguars say it was selected to represent the team’s 30th season in the River City, the release states. It was designed with a "throwback aesthetic that simultaneously celebrates our history and the future of our franchise here in DUUUVAL," the release mentions, and also matches the look of other league-commemorative logos.
Some key elements of the logo, according to the release, are:
- The '30' calls back to the Jaguars' inaugural season with a direct nod to the team's jersey number from 1995
- The teal ribbon starts with 1995, the team's inaugural year of joining the NFL, and ends in 2024 at an upward angle symbolizing the increasing impact of the team in the Jacksonville community
- The dominant gold represents the celebratory nature of the team's anniversary while balancing the traditional black and teal – all of which is anchored by the primary mark at the base of the logo to represent the foundation on which the team is built
Jaguars fans can expect to see the logo appearing on "one-of-a-kind 30th season merchandise, players' uniforms, EverBank Stadium's field, stadium signage and across the Jaguars' digital network," the release states.
