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'Did not activate': Sprinkler system at Rise Doro wasn't operational at time apartment was ablaze

JFRD Chief Keith Powers says the fire at the apartments under construction, is "one of the worst" the city of Jacksonville has seen in the past decade.

JACKSONVILLE, Fla. — Framed photos and office equipment were left behind in the old Doro Fixture building in Downtown Jacksonville after it closed in 2016. On Sunday night into Monday morning, the 'Rise Doro' Apartments, which is located at the same site and anticipated opening weeks away, was ablaze.

"A lot of us grew up with the Doro building right there and it was a fixture in Jacksonville for so long," Mayor Donna Deegan said at a 9 a.m. press conference Monday. "Truly this is heartbreaking, it's heartbreaking to see because we were so close... this place was supposed to open in a month."

Jacksonville Fire and Rescue Department Chief Keith Powers says the fire at the apartments under construction, is "one of the worst" the city of Jacksonville has seen in the past decade. However, no injuries have been reported.

The apartment complex was supposed to open March 1. Now, Deegan says it looks like "a total loss."

What happened?

Jacksonville Fire and Rescue Department Captain Eric Prosswimmer says firefighters responded to the fire at 9:30 p.m. Sunday.

Powers says the '3-alarm fire' started on the 6th floor and is continuing to move through the building due to "void spaces."

A 3-alarm fire is considered a serious fire where the amount of resources used on extinguishing the fire, are "duplicated" twice from the original amount, JFRD says. Resources include firefighters and  firetrucks.

"This fire went to a third alarm, which means we have about 110 firefighters on scene, and that consists of about 12 engines, seven ladders, six rescues and a multitude of support apparatus," Powers told First Coast News. "I think we're gonna get days into this, just because of all the void spaces that are up there and because it's not safe for us to put personnel inside, that means we have to work on it from the outside."

110 firefighters is about one-fifth the size of JFRD at any given time on duty, according to Powers. He says firefighters "made a big stand" with containing the fire so that it didn't spread to flammable items inside of Intuition Ale Works nearby.

Powers says the sprinkler system in the apartment building 'did not activate' for reasons unknown as the State Fire Mashal is investigating.

Potential for building collapse?

In terms of a potential collapse of the entire apartment, Powers says with the roof burning, the walls can either cave in or fall outward, which then loses the integrity of the building so, "there is a concern."

However, Powers said in a news conference at 12:05 p.m. that a collapse happened inside of the building.

Credit: First Coast News

Closed businesses nearby?

The Jacksonville Jumbo Shrimp administrative officers at 121 Financial Ballpark are closed, this includes the Vystar Souvenir Store. The team said on social media the closure was due to access and safety concerns due to the fire.

Intuition Ale Works, VyStar Veterans Memorial Arena and Maxwell House have not stated whether they are closed due to the fire.

Road closures

Bay Street from Georgia to Lafayette Street is closed and A. Philip Randolph from Duval to Bay Street is closed.

Forsyth Street and East Adams Street around the apartment complex is closed.

East Duval Street is open.

Air quality risks

The city of Jacksonville says for those who are at risk – people with asthma, COPD, or heart disease; or who are pregnant and children – should avoid being outdoors near the smoke and/or consider wearing a KN95 mask to filter out the particulate matter.

Powers says weather conditions are "luckily" windy so, smoke isn't sitting in one place.

Credit: First Coast News

Rise Doro's response to fire

Rise Doro released the following statement on its website in regards to the fire:

"Our thoughts and prayers are with the firefighters, first responders, and their families who have been committed to the safety of our community. We are thankful for their quick and ongoing response to the situation."

First Coast News reached out to RISE with several questions and was sent the following statement:

"On Sunday evening, January 28, 2024, RISE was notified of a fire at RISE Doro apartment complex. An employee promptly arrived at the site and was met by JFRD and other first responders who were already responding to the situation. "At this time, our sole focus is on aiding the fire department in any way possible," Courtney Gordon, RISE Chief Operating Officer. RISE is thankful for their quick and ongoing response to the situation and our thoughts and prayers are with the fire fighters, first responders, and their families who are committed to the safety of the community. Updates will be shared as more information becomes available."

RELATED: Watch Live | 110 firefighters working on '3rd-alarm fire' at Rise Doro Apartments in Downtown Jacksonville

RELATED: Old Doro Fixture building in downtown Jacksonville comes down, making way for the new apartments

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