As players from all over the world descend upon The PLAYERS Championship, all eyes from around the world turn to Ponte Vedra Beach.
Which means: someone's got to bring this weekend's broadcast to every corner of the globe.
Enter: the International Broadcast Village.
From only having one, foreign broadcaster 20-plus years ago, the PGA Tour has expanded its reach to over 100 countries, broadcasting in 23 different languages. The advent of the International Broadcast Village and PGA Tour Entertainment's content creation have played a big role in this expansion.
"Obviously, it be a challenge for them to try to set something up from their native countries," Greg Hopfe, PGA Tour Entertainment vice president explained. "So [we] handle all the trucks, the crewing's, the cameramen, the top tracers -- all the technology. It's a tall order to make sure they're taken care of."
International Broadcast Village also provides "whisper rooms," which means the only thing international affiliates have to send to TPC Sawgrass: their broadcasters.
One of those journalists is former LPGA golfer and current ESPN International broadcaster, Silvia Bertolaccini. The PLAYERS is one of two, golf events all-year that ESPN International brings their talent on-site for (the Masters being the other).
While Bertolaccini and her broadcast partner will sit in a whisper room to actually call the match, they will have walked the course and spoke with players all week (and even morning of) leading up to Thursday's opening round. Moreover, they will have a third member of their broadcast crew on the course providing live, field reports.
Needless to say, being at the actual event -- as opposed to sitting in a room in Bristol, C.T. -- provides a different level of insight for Bertolaccini.
"It's not the same when you are making the assessment of the difficulty of the day or the difficulty of the course," she explained. "Because you are looking at it.... the height of the rough, how deep the bunkers are. You are literally living the set-up of the golf course."
Golf is an international game -- and, so, it deserves international coverage.