ANNAPOLIS, Md. — One word turned Luke Schreiber into a meme stretching across the Jacksonville Jaguars fan base: "Yeah." Well, more like "yeaaaahhhhhh."
Schreiber, 18, is from Fleming Island. He went to school in Clay County, attending Fleming Island High School where he played lacrosse. Now, he attends the U.S. Naval Academy.
But Sunday, he went viral for going full Duval.
FOX NFL Sunday filmed live from the United States Naval Academy in Annapolis, Maryland, when host Curt Menefee announced, "We actually have a Jaguars fan here." He gestured to Schreiber, who told the hosts he was from the area.
He grinned wide in his dress blues, holding a sign, "JAGS JOSH ALLEN > BILLS JOSH ALLEN," in reference to the bizarre matchup, pitting two players with the same name against one another.
That's when things got meme-able.
When Menefee asked Schreiber why the Jags got a win, Schreiber couldn't contain his excitement.
He began, "Because we've got Trevor Lawrence and we've got a great defense," before taking a breath and letting out a committed "yeaaaahhhhhh."
The crowd cheered, the hosts lost it, Michael Strahan was seen laughing hard in the corner. And Duval gained a new hero.
A video of Schreiber's 15 seconds of fame was posted on Twitter by Jacksonville Beach-based marketing strategist Alban Brooke at 8 p.m. Sunday night. He captioned it, "New Jaguars meme," with the crying laughing emoji. By Monday morning, the video had been liked and shared more than a thousand times.
"I was celebrating the Jags win when I saw this on TV," Brooke told the Times-Union. [It] was so funny, my wife and I had to rewind and film it."
A member of the Jaguars PR team tweeted they were tracking Schreiber down to show him some love. On Twitter, fans called Schreiber a "legend," made Gifs of him and supercut videos of his "yeaaaahhhhhh" into music videos, like Usher's "Yeah!"
Even Schreiber's old athletics department joined in on the fun. The Clay County Schools Athletics Department quote tweeted the video, mentioning that Schreiber was a former local athlete of the week.
The Times-Union reached out to Schreiber for comment, but he's probably still running around saying "yeaaaahhhhhh" on this fine #VictoryMonday. This story will be updated if he gets back to us.
In the meantime, he posted on his Twitter account, which has a modest — but now climbing — following this morning and only had one thing to say: "I wake up and now I'm a meme."