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Is Pennywise home? Red balloon appears in window of Stephen King's house

As movie fans will soon learn, the evil clown from 'IT' uses red balloons as bait to kidnap children

In any other home, a red balloon would be a sign of childhood innocence. But when that window belongs to Stephen King, the balloon carries much creepier undertones

BANGOR, Maine (NEWS CENTER) -- A red balloon has appeared in the window of Stephen King's West Broadway house in Bangor.

The new "IT" movie based on King's 1986 novel of the same name opens next week. The movie takes place in a fictional town based on Bangor called Derry, Maine.

Credit: NEWS CENTER Maine
FILE: The home of horror icon, Stephen King, in Bangor is a Mecca for fans of his novels and movies.

The story follows a group of misfits kids on a mission to save their town from an evil entity that takes the shape of a clown named Pennywise. Red balloons are Pennywise's calling cards, and he often uses them as bait to kidnap children.

The movie adaptation of "IT" debuts in theaters on Friday, Sept. 8.