The parent company of Winn-Dixie, Southeastern Grocers, offered free fuel and food to 100 customers Wednesday to help celebrate its new rewards program it's launching.
The catch? They had to go to the specific Shell location that will be announced at 11 a.m. on Winn-Dixie's Facebook and Twitter pages, but the free fuel wasn't available until noon.
The first 100 cars to arrive at noon at the announced Shell station on Baymeadows Road received a free tank of fuel, up to $40, a summer tote filled with groceries and a free Winn-Dixie mystery gift card valued between $5 and $500.
The rewards program will let customers earn points during check out and they can redeem it to save on fuel and groceries.
Click here to learn more about the new rewards program.