This is quite possibly the strangest ad we've seen to date.

According to Dailymail, Swedish agency Åkestam Holst came up with the unusual promotion, which urges women to urinate on it in order to reveal a discount code. According to reports, the ad works similar to an at-home-pregnancy test.

See how the ad works here.

The ad reads: 'Peeing on this ad may change your life." So far, the ad is only being featured in the Swedish women's magazine Amelia.

Of course, the ad has created a whirlwind on social media.

Jacksonville just opened it's first IKEA at the end of last year.