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Ken Amaro

Ken Amaro is First Coast News' On Your Side Consumer Reporter
Credit: First Coast News
Credit: First Coast News

JACKSONVILLE, Fla. — Ken Amaro started his journalism career at First Coast News over 40 years ago. He joined what was then known as 12 News in 1979 while still in school. 

In 1989, he was promoted to the On Your Side Consumer Reporter, a position he holds to this day. In this role, Ken reports on scams, swindles, and rip-offs. He assists viewers with problem-solving. His motto is “Don’t get mad, just say ‘I’m telling Ken!”

He also works as an investigative reporter on a wide variety of other stories.

Ken has been nominated for three Florida Emmy Awards, winning two. He has won a National Gabriel Award, and in 1998, was named Consumer Advocate of the Year. He has also received an Honorary Doctorate of Humane Letters from his Alma Mater, Jones College. 

In 2021, he was recognized by the Suncoast Chapter of the National Academy of Television Arts and Sciences as a Silver Circle Honoree.

Since 2013, Ken has hosted the annual Ken Amaro Bowtie Golf Classic, benefitting Northwest Behavioral Health Services, a local non-profit dedicated to providing mental health services to people in underprivileged areas across the community.  

Ken graduated from Jones College with a bachelor’s degree in Broadcast Management in 1980. He has since earned two academic certificates from The Poynter Institute. In 2000, Ken became a graduate of the FBI's Citizens' Academy.

Ken was born in the U.S. Virgin Islands, is married, and is the father of four daughters.

You can e-mail Ken at kamaro@firstcoastnews.com.

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