The Postal Service is looking outside the box for ways to make money. One thought? GPS for your mail.(Photo: Robert Ray, AP file)
ARLINGTON, Va. -- Do you have an idea for how the Postal Service could
operate more efficiently? Someday you might mail it to David C.
Williams at 35602.1092.4393.
Williams is the inspector general at
the United States Postal Service - the chief watchdog at an enterprise
that loses $15.9 billion a year. And in addition to the traditional
function of rooting out waste, fraud and abuse, his office has been
churning out a series of provocative ideas about what the mail might
look like in the next decade or two.
For example: What if the
Postal Service completely revamped the street-city-state-ZIP address in
use for decades? Would an all-numeric address like the one above make it
safer for people to do business on Craigslist? Or could a physical
address be linked to a secure e-mail address, providing the kind of
identity verification needed for voting, school enrollment or commerce?
Ruth Goldway, the chairwoman of the Postal Regulatory
Commission, calls that "a very interesting concept," and said the ideas
coming out of Williams' shop amounts to "an independent think tank for
the Postal Service."
Goldway, whose five-member board regulates
postal rates and services, said the Postal Service has become so
strapped for cash that it has been slow to modernize. By default, she
said, the inspector general has become the research and development arm
of the post office. In addition to about 650 investigators and 350
auditors, Williams employs 20 people in research.
In white papers, audit reports and a blog - called Pushing the Envelope - Williams' office has floated ideas such as:
Naming rights for post offices. Naming
post offices for war heroes and dead politicians is a cherished
congressional prerogative. But what about creating paid ad space at post office counters, or on the side of postal trucks?
GPS for mail. Current
technology allows a customer to track a letter or parcel every time
it's loaded or unloaded. But what if you could track a letter's movement
in real time? An audit report
by Deputy Inspector General Robert Batta last year found that the
Postal Service had invested $1.6 billion in global positional technology
for highway routes, but that contractors weren't using it.
Charging for mail forwarding.
Right now, the cost of forwarding or returning undeliverable mail is
"baked in" to the 45-cent stamp. But Canada charges customers $75 a year
for the service. "Would a model similar to the Canada Post one work in
the U.S. or would residential recipients, in particular, feel like they
were being charged for a service they thought was free?" asks an IG blog post.
Hybrid mail.
Part e-mail and part letter, digital documents could be printed and
delivered by mail (or vice-versa). The process could save time, provide
translations and certify delivery, helping provide government and legal
services more effectively.
Some of these ideas are simply "ideas worth exploring," said Williams
spokeswoman Agapi Doulaveris. Some are already in development - such as
GoPost, a pilot project allowing people to ship parcels using
self-service lockers. Congressional approval would be required for some
of the ideas.
Williams' résumé makes him an ideal inspector
general, but an unlikely postal innovator. He started in military
intelligence, worked for the Secret Service in the Ford and Carter
administrations, and investigated corruption in organized labor in
Cleveland. He's served as IG for five federal agencies, appointed by
presidents George H.W. Bush, Clinton, George W. Bush and Obama.
Williams
started out investigating the kinds of waste, fraud and abuse that are
the bread-and-butter of an inspector general: disability fraud,
overcharging by contractors and health care providers, and theft of mail
by postal employees.
He soon realized that the biggest threat to
the Postal Service was that technology had overtaken it. "As Wayne
Gretzky always said, you need to skate over to where the puck is going to be," he said.
Williams sees a future for the post office in providing front-line government services, secure e-mail, even financial services.
"Up
the street, there's a currency exchange that will charge you 15% to
change your money," he said. "We're in the money order business
already."
Despite mail's challenges - increasing costs and lower mail volumes - Williams is bullish.
"I can imagine a future when the Postal Service is doing very well," he said. "We'll make money again."
USA Today