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Ponte Vedra Beach, Fla. --- One of the new things to check out at THE PLAYERS is The Michelob Ultra Blue Room VIP Lounge. The entertainment experience was taken to a new level with the all inclusive hospitality site.

Carlos Rodriguez is a big time golf fan. When he needed a retreat from the hot weather, he made his way to the Blue Room.

"I got a couple of bloody Mary's early this morning I spent about what 25 dollars or something for the price what I pay here, Rodriguez admitted. "You seriously can't beat it because you can have as much as you want."

Upgrade your tickets to the ultimate V.I.P experience. New to the turn and the only one like it in all of golf. By creating this social hideout, the tournament gives fans a one-of-a-kind experience.

A PGA Tour Sales Insider explained that, "most people have been coming out for years and don't know about these opportunities where you can go in and enjoy yourself be in the AC get away from the crowds and it's an opportunity for a little R&R if you will."

No rest and relaxation would be complete without great food and cold drinks. Your Blue Room pass gets you… all inclusive beer, wine and soda, unlimited food from top local restaurants, exclusive meet-and-greets and games for all ages.

Just ask Tommy Ford who brought his young son to the Blue Room to enjoy the backyard games.

"I was a little worried about that and then we came in and we saw all of the games," said Ford. "We've been here like two and a half hours it kind of got hot tired of walking around the course so we've been here forever just having a blast."

For the casual golf fan, this is the perfect place to recharge. This upscale hospitality venue behind the 17th tee will take your PLAYERS championship experience to the next level. It is Carlos Rodriguez approved.

"I've been to a couple of tournaments and I've never seen anything like this. This is really nice you can get to meet all the people a little networking here and there and a nice cold beet nothing wrong with that."

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