JACKSONVILLE, Fla. -- The first tourism economic impact study to be conducted in Jacksonville in five years shows gains in visitor spending and tourism job growth.
More and more people are visiting Jacksonville and the beaches to take in the sites and to spend their money.
The Jacksonville Zoo and Gardens is the area's top tourist attraction with more than one million visitors annually.
According to research announced by Visit Jacksonville - victors and tourist to Jacksonville and the beaches generated $2.2 billion - with a B - dollars in revenue in 2013.
Visitor spending within Jacksonville rose 4 percent in fiscal year 2013.
We know tourism brings money -- it's also supports pretty big job base.
Visit Jacksonville reports that more than 16,000 people work in the tourism industry locally, making it the third largest employer behind NAS Jax and Duval County Public Schools.
The study found tourism employment grew here by almost 6 percent last year.