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JACKSONVILLE, Fla. -- After a very violent April in Jacksonville, Sheriff John Rutherford announced a new initiative to make part of the northside safer.

Operation Ceasefire will be enforced in JSO's "Zone 5". That includes places like New Kings Road, Kings Road, and parts of the Martin Luther King Jr. Parkway.

"This area needs a ceasefire," said Sheriff Rutherford.

The plan includes stepped up patrol, an increase in the number of "walk and knocks", and talking to people in the community about how important they are to solving crime.

Rutherford said once people in the area see a stepped up presence and know they can trust JSO, people will come forward with information to help solve crimes.

Gaydell Highsmith has lived in "Zone 5" for decades. She's seen the increase an crime, and is glad she'll see more patrol.

"I'm glad to see they're getting more police on the street," she said. "More action, motion, doing something," she added.

Operation Ceasefire started earlier this month. The extra patrol's are coming from all across the city. Rutherford said other areas will still be adequately protected.

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