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ATLANTA -- The King Center is urging the world to renounce violence in honor of Dr. Martin Luther King Jr.'s memory.

King Center CEO Bernice King, daughter of the late civil rights leader, announced a new nonviolence campaign this week. "Choose Nonviolence -- No Shots Fired" encourages high school students to take a stand against violence.

Through Jan. 17, students are asked to change their social media profile pictures to the No Shots Fired logo, which can be found at choosenonviolence.org, and to create Instagram and Twitter posts explaining why it is important to choose nonviolence. Use the hashtags #ATLHAWKS and #CHOOSENONVIOLENCE. Submissions will be randomly chosen to win tickets to next Monday's Atlanta Hawks game against the Miami Heat.

The Hawks have partnered with the King Center for its Choose Nonviolence movement.

"Professional athletes have unique credibility with young people, and when they take a stand against violence, it resonates throughout the community," Bernice King said in a statement.

Learn more about the King Center's nonviolence initiatives at choosenonviolence.org.

Atlanta's chapter of the NAACP will hold a gun buyback event at Turner Field Thursday, in connection with the King Center's movement.

Anyone interested in participate can stop by the stadium's Grey Lot from 9 a.m. to 3 p.m. The NAACP will give participants gift cards in exchange for their guns.