As reported in the Lowell Sun, Bey was out promoting her new self-titled album, which she released on Dec. 13 on iTunes without any prior fanfare. The release became the fastest-selling of all time on the digital music site, but led to Target and Amazon deciding not to stock the album.
Wal-Mart, however, does carry the album - which Beyoncé noted during her visit had just arrived - and she wanted to make sure she gave the chain a big thumbs-up right in time for the holidays. During her shopping trip, the singer walked around the store pushing a shopping cart and chose a few items for purchase.
Then, at the checkout stand she took to the "microphone" (actually a store intercom) and announced, "Everyone in the store right now, the first $50 of your holiday gifts are on me. Merry, merry Christmas from Beyonce."
A few of the shoppers at the store while the superstar was there shared thoughts and photos of the visit on Twitter.
Having dropped a cool $37,500 to make several hundred customers very happy and grateful, the superstar then headed off to her show at Boston's TD Garden that night. Happy holidays, indeed.