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JACKSONVILLE, Fla. -- The 29th annual Empty Bowls Luncheon kicks off at noon today at the Prime Osborn Convention Center.

You're served a simple lunch by a local celebrity and get to pick out a ceramic bowl to take home with you made by a First Coast student.

It's a fundraiser for Second Harvest North Florida. Money raised will be used to help the more than 300,000people who live in our area who wake up each morning wondering where they'll find they're next meal.

Tickets are $30. Doors open at 11am and lunch begins at noon. Get there early because you get the best choice of pottery bowls.