JACKSONVILLE, Fla. -- The St. Johns Town Center is doing something that will put Jacksonville on the fashion map. It's starting a personal shopper program. Beth Sullivan will work with the Town Center for free for the next three months.

She's an image consultant and has been styling since 2002. Now she is taking her talents to the Town Centerby taking appointments to help find customers the perfect outfit for an event or for every day.

"I like to go with them because I kind of have to see what they're going towards, what's their style, what are they wanting, what's their price point," saysSullivan.

She believes that dressing isn't just about the clothes a person has on his or her back.

"It really is an empowerment, dressing better, and feeling better, on the outside, makes you a better person on the inside," says Sullivan.

Lindsey Von Hoven with the St. Johns Town Center says timing couldn't have been better for this.

"We think it's going to give people another option. It's going to help them feel great about themselves. And get some assistance shopping or have Beth shop for them, and help during the holiday season. Who would not want to take advantage of this great opportunity," saysVon Hoven.

Shoes, necklaces, and full outfits can have an impact on a person's life.

"It's the way you carry yourself, it's the confidence that you have. So, it's about empowering women, and men as well. And it really truly is an amazing experience to see people's change," says Sullivan.

To get more information, or to set up an appointment, text ADVICE140 to 74666.