JACKSONVILLE, Fla. -- The Downtown Investment Authority is soliciting ideas on what is needed to jump start the heart of the city.

The agency is putting together a 10-year blueprint and this month is solicitingsuggestions.

People who live and work downtown have plenty of ideas.

"We need more people around," said Irrna Varenikova, who works as a seamstress downtown. More parking, she said, would help a lot too.

Jerome Harrison, whohas worked downtown, said the city needs to give people a reason to come to the heart of the city.

"Entertainment district, absolutely," said Harrison, whosaid he has worked downtown for 20 years.

He said entertainmentvenues between the Jacksonville Landing and EverBank Field would be good for starters.

Kyle Bedran, who said he just moved downtown in the past three weeks from Riverside, said regularly scheduled events would help.

"It would be great to have some consistency," said Bedran, who doesn't regret making the move downtown.

The Downtown Investment Authority is holding community forums this week, with the next one set for Tuesday at the Wyndham Jacksonville Riverwalk Hotel. That forum gets underway at 6 p.m.