PONTE VEDRA, Fla. -- He used to go by Jason Sadler.
Now, $45,500 later, his name is Jason Headsetsdotcom.
He's made a name for himself in local and national media by coming up with interesting marketing and advertising ideas.
"It's changed on my drivers license and everything," he said.
He's got so many ideas and stories that he's decided to put them all into a book.
"I wanted to write a book for years," he said. "I just didn't want to do it the way everyone else does it."
Of course not.
He didn't want to have to beg for publisher money, then have to jump through that publishers hoops.
So he's selling advertising space.
"The front cover, the back cover, the two inside flaps and all 200 pages of the book will be for sale," he said."And I haven't written a page of it yet."
But given his track record, advertisers are already lining up.
Jay Owen owns Design Extensions, a local web design agency.
He paid Jason $5000 for one of the inside flap spaces.
"I've seen Jason's work for a while and I've been really impressed with his creativity," Owen said.
He says his company would appeal directly to the type of people Jason's book will appeal to.
"Up and coming business owners, entrepreneurs, those will be who's interested in the book," Owen says. "Those will be the people that'll need a business like mine and I can serve them well."
The title of the book is Creativity For Sale.
Jason says he hopes to teach people how to make money on their talents.
"All these people who are working crappy jobs and have this talent inside them that they are afraid to charge for, or they don't know how, I want to empower them."
He says the ads won't be like a yellow pages spread.
Each page will have one ad, a maximum 140 character text at the foot of the page.
"The first page is $600, the second $597, the third $594 and so on decreasing by $3 for each of the $200 pages," he explained.
The final page was $3, he says it sold immediately.
He says when all the pages sell, plus the covers and the inside flaps, he'll make $100,000. Which he says will go towards self publishing and publicizing the book.
"I just didn't want to have to beg someone to like my idea," he said. "I know it's a good idea, I know it'll work, so I wanted to do it all myself."
He hopes to have the book released in May, in time for his 32nd birthday.