LinkedIn offers a feature that recommends jobs of interest to its specific users, which can be used to gain insight on potentially more fulfilling careers or salaries.
If the website is suggesting a different company that is offering the same position, it could be insinuating that its time to overcome the monotony with something a little more challenging.
If the suggestions are gearing users to a more senior position, it could indicate the necessity of a raise or a more ambitious job.
"Are they being promoted very quickly? In that case, maybe we should recommend jobs that are a step up for them," said Parker Barrile, senior director of product for LinkedIn's talents solutions division. "Or have they been stable in their career for the past several years? In that case, maybe we should present simply new opportunities at the same level."
LinkedIn's initial goal was to bring employers searching for a qualified workforce together with the workforce searching for employers. As their users on both ends grow with more than two new users per second, their information grows more descriptive and wide-ranging.
LinkedIn analyzes the 238 million user profiles and their site behavior to craft complex algorithms and deliver opportunity and satisfaction. They have become focused on prompting more interaction for members and recruiters.
"What we're learning is that they're (the users are) in response mode-they're not in proactive mode." Barrile said.
LinkedIn said in its most recent quarterly earnings filing, "a substantial majority of our members do not visit our website on a monthly basis, and a substantial majority of our page views are generated by a minority of our members."
LinkedIn must get its users to frequently update their profiles with an array of information and motivate them to visit the site regularly.
Users seem to be to responding well to the "Jobs you might be interested in" module, which accounts for more than 50 percent of job seeker engagement, according to LinkedIn.
Washington job seeker Walid Robert Norris said, " I'd say more than half of the recommendations that come up are pretty reasonable."
Barrile said, "The majority of our product effort is put into making LinkedIn a compelling place for the average professional to come and spend time, to get insights, to make them better at what they do."
The employees of LinkedIn have contributed lasting efforts to come up with new improvements on the website such as, a redesigned site, articles from moguls like Bill Gates, status updates, targeted news stories, new mobile applications and more.
Currently, smartphone and tablet visits make up 30 percent of the visits to LinkedIn, which has caused the company to comprehend the immeasurable amount of potential in the mobile market that will only continue to grow.
LinkedIn plans to continually advance its product in existing and new aspects.
"Hiring today is still an incredibly manual and laborious process on both sides," said Barrile. "And so our vision is to make it dramatically more efficient."