JACKSONVILLE, Fla. -- First Coast News is partnering with experts in the medical field to launch a new campaign.

It is called "Real Men Wear Gowns" and its goal is increase awareness about prostate cancer.

Right now, The American Cancer Society reports more than 241,000 men in the United States will be diagnosed with the disease every year.

Nearly 30,000 of them will lose their battle.

But there are a lot of resources on the First Coast that can help you understand more about prostate cancer.

Here are a few places to start:

TheMan to Man program through The American Cancer Society

The Centers for Disease Control and Prevention's recommendations for prostate cancer screenings

The National Cancer Institute's recommendations regarding the prostate-specific antigen test

Risk factorsfrom the Centers for Disease Control and Prevention

Health and wellness tips from the Prostate Cancer Foundation

You can also watch First Coast News all day long on Wednesday, July 24 for more expert tips regarding this deadly disease.