JACKSONVILLE BEACH, Fla. -- All eyes are on Jax Beach for the upcoming July 4th weekend.
In the wake of recent safety issues stemming from a Memorial Day brawl, the Pub Crawl scheduled for July 4th has come under scrutiny, with Jacksonville Beach Mayor Charlie Latham saying the event was not 'family friendly'.
But it seems further scrutiny from the City of Jacksonville Beach will cease thanks to the City and Pub Crawl promoters reaching a compromise.
The Red, White and Bow Ties Independence Day Pub Crawl, put on by 904 Happy Hour, has changed its date to July 6 from July 4.
On June 13, Latham sent out a letter to local businesses saying the Pub Crawl, "falls directly against the family friendly environment we hope to create."
"It caught us by surprise. We don't want to cause any problems. We just want to move forward and have a good weekend," said Charles Wagoner Jr, 904 Happy Hour President.
The date change is meant to be a compromise and sign of support for the Jax Beach bars that are counting on the pub crawl's boost in business.
In a letter to Jacksonville Beach business owners Latham said, "If your business sells alcohol, I am asking you to NOT participate in the pub crawl."
Zeta, a new Jax Beach bar, has only been open for three months and is expecting up to 2,000 on July 4th alone, but combined with the 21-and-over event, the bar could triple business.
"We need all the opportunities we can to get people inside the door," said Sunny Montes, owner of Zeta.
Jacksonville Beach Mayor Charlie Latham said he is grateful the pub crawl promoters are helping with Jacksonville Beach's family friendly holiday environment.
"Your willingness to support our efforts is very much appreciated by our city council, our city staff and out local families," Mayor Latham said in a letter to Wagoner.