His dresses are worn by Selena Gomez, Kate Beckinsale and most famously of all, supporting actress Oscar winner and Tadashi devotee Octavia Spencer.
If you're wondering why, just sit through Tadashi Shoji's show, which was full of dreamy, frothy, sensual dresses inspired by brutal Russian winters.
"This time it's pre-revolutionary Russia," says Shoji of his inspiration. "The clothes have a wintery, snowy feel."
The makeup reflected the minimalist aesthetic. "Tadashi was talking about this girl running in the Russian tundra, which is kind of fantastic, and we kept a frozen look, with a lip that looks like it has been bitten and a silver line close to the lashes," says MAC lead makeup artist Luc Bouchard.
Appropriately enough, a storm is about to hit New York City. So we were all about the rich burgundy, blue, blush and snowy white frocks. In particular, there was black chiffon keyhole gown that was so, you know, casual. Perfect for a quick grocery store run.
We kid. We kid.
And a floor-length, long-sleeved velvet frock with poufy shoulders was both gorgeous and oddly comfy-looking.
"Yes. So much drama," smiled Shoji pre-show.
He's thankful to all the celebrity support he's gotten over the years.
"It's very important. We are fortunate that some actresses wear it. It helps our business," he says.
But his heart belongs to Spencer.
"Last year, Octavia wore our dresses to all the shows and wearing my dress and winning -- she loved the moment and I loved the moment," says Shoji. "That was special."
Garb aside, what trends are we seeing for fall? "Metallics, metallics, metallics. I think more for eyes than lips," predicted Bouchard.