THE VILLAGES, Fla. -- Florida first lady Ann Scott has launched the state's fifth annual literacy campaign at a charter school in The Villages.

Gov. Rick Scott's wife joined author Susan Snyder at The Villages Intermediate Center on Monday to begin "Celebrate Literacy Week Florida!"

The central Florida community is a retirement haven as well as a stronghold of tea party and Republican politics.

Students across the state this year again are being challenged to participate in the Million Minute Marathon by reading an additional 20 minutes a day in school. They can choose to read Snyder's "Grandma's Crazy Chickens," the official 2013 marathon book, or make a selection on their own.

The goal this year is to read 30 million minutes. That's up from 20 million minutes last year.