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How 'bout them undies?

Victoria's Secret's new PINKstore atCowboys Stadium in Arlington features thelimited-editionPINKNFLCollection, most of which is expectedtopromote the NFL's most valuable team.

While the Victoria's Secret line isn't new to the NFL, Cowboys, or even the Texas Rangers (who have their own PINKline), the company saidit's the first time they have opened a store inside a professional sports venue.

A ribbon-cutting ceremony was held Monday, just hours before the Cowboyshosted the ChicagoBears.

Victoria's Secret models Elsa Hoskand Jessica Hart were on hand, along withDallas Cowboys executive vicepresidentof brand management, Charlotte Jones Anderson. The groupunveiled the line ofco-branded women's items including tees, sweats,hoodies, tank tops, underwear and sports bras.

Ladies, you don't have to go to thestadium to get your gear, however.The limited edition CowboysCollection items will also be available in Victoria's Secret storesthroughout North Texas and online at victoriassecret.com/pink/dallas-cowboys.

Forbes magazine this month named the Dallas Cowboys the NFL's most valuable team for the sixth consecutive year, worth more than $2 billion.