JACKSONVILLE, Fla. -- It is sweeping the Internet: the video called "KONY 2012."
People have been flooding social media sites, including our own Facebook page, asking First Coast News to look into this video and what it truly means.
Jacksonville student Whitney Washington, 20, is one of those people.
Surrounded by walls plastered with causes, she's taken up her own: the Kony 2012 campaign, aimed at making alleged African war criminal Joseph Kony "famous."
Just posted Monday, it already has more than 38 million views.
"People are sharing it. You're just seeing it over and over again," said Washington.
And, as prompted by the video, she ordered her "action kit", which asks supporters to post fliers on the night of April 20, 2012.
She said the action kit was about $30.
The video is made by the group Invisible Children. Because the organization is a nonprofit, their tax documents are public record. First Coast News obtained the i990 information for 2010, the latest available, detailing the organization's revenue: $13.7 million.
Of that, Invisible Children spent about $8.9 million: about $1.7 million to salaries and about $4.3 million to "other expenses", which include more than $1 million for travel and about $1.7 million for filming costs.
Around $2.8 million went to grants and other assistance to governments, organizations and individuals outside the United States.
Washington said those film costs are justified because the message is out.
"What's happening here is that people are noticing and I think that's what they should focus on," Washington said.
The film asks supporters to get a select group of policymakers and culturemakers. Some, like Florida Rep. Ileana Ros-Lehtinen, are already on board. Others, like Bill Gate,s are now jumping on the bandwagon, already 38-million strong.
Do the supporters think it will make a difference?
Those planning to make Joseph Kony "famous," say yes.