Starbucks suddenly has the full attention of cookie-a-holics.
Make that Japanese cookie-a-holics.
Next month, Starbucks Japan will roll out a beverage it's calling the Chunky Cookie Frappuccino. Not just any Frappuccino, mind you, but one that tosses an entire chocolate chunk cookie into the blender.
"It's not available yet," advises Starbucks spokeswoman Marianne Duong. The limited-time offer only in Japan will stretch from mid-May through August. It will cost about $5.25 for a Tall. And, yes, because of the cookie chunks, it comes with a wide straw.
Alas, there are no plans for the cookie-laden drink in the U.S market "at this time," Duong says. But you never know.
"It was created to reflect taste preferences in Japan," she says.
Not that we don't love our cookie mash-ups in America. Doing goofy things with and to cookies has become a very cool Millennial marketing tool in the U.S. That's why, just a few months ago, Mondelez, rolled out something it dubbed Chips Ahoy Ice Cream Creations.
No, this isn't ice cream with cookies, it's cookies with ice cream flavor. "It's our first platform and line of products founded in ice cream flavors," says Julia Marget, a Mondelez spokeswoman.
The flavors include Mint Chocolate Chip, Dulce de Leche, Root Beer Float and Mocha Chunk. Every one of these is infused into Chips Ahoy cookies.
"It's about reinventing what a chocolate chip cookie can be," says Marget. "We're pushing the traditional conventions of the cookie category."
Just as Starbucks, in Japan, is pushing the conventions of the Frappuccino. Mind you, Japan is the same nation that concocted the odd-sounding Coffee Jelly Frappuccino in 2008.
And, yes, that's still being sold.