JACKSONVILLE, Fla. -- In honor of the 2014 Winter Olympics kicking off officially Friday night, the Jacksonville Ice and Sportsplex hosted their own opening ceremony.
It's just one way the only winter sport business in town has embraced these Olympics, capitalizing on a great opportunity.
"We've stayed pretty busy," said Scott Ellingsworth who manages the facility. "Starting at Christmas, everybody has been talking about the games and really excited."
Hundreds attended the opening ceremony party at The Plex.
They'll be having various Winter Olympic themed events through out the month. You can click here for more information.