(USA TODAY) -- Kobe Bryant may not be on the floor for the Los Angeles Lakers in the playoffs, but he's still on the minds of basketball fans everywhere. And that isn't likely to change, as Nike has just unveiled a terrific new ad campaign based around his eventual return to the court. The full text of the advertisement reads:
You showed us that an 18-year-old could play with the best.
You showed us that a championship game, an exhibition game, and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game-winner after game-winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba Face.
You showed us how to demand perfection and demand it from everyone.
You showed us how to put big-boy pants on.
You showed us that you were never out of it, ever.
You showed us how inspirational a pair of free throws could be.
Now, show us again.
Bryant enjoyed it quite a bit, even saying he didn't realize it was coming.