File Image(Photo by Spencer Platt/Getty Images)
By Yamiche Alcindor, USA TODAY
A Georgia jewelry store owner has come up with a new way to sell diamonds, WSB-TV reports.
Give away free guns with each purchase.
"A lot of our customers are hunters, and it just seemed like a great thing to do," Mike Geller, who owns two D. Geller and Son Jewelers, told the station. "It's unbelievable! There's websites that got a million hits about it."
Customers who purchase diamonds worth $,2499 or more from the Cobb County stores get free hunting rifles.
Geller got the idea after seeing a similar offer at a Missouri car dealership, which later ran out of cars and had to offer rain checks, he said.
But there's a catch.
Those who qualify don't actually get guns in the jewelry stores. Instead, customers get vouchers for Adventure Outdoors in Smyrna, Ga.
"You have to follow all the rules and regulations in the state of Georgia to own a gun," Geller told WSB-TV.
Some people have complained about the offer and at least one local woman, Sophia Choi, told the station she is worried about safety. "I think it's stupid," she said.
Meanwhile, business at the stores have picked up, according to The Atlanta Journal Constitution.
The promotion came just in time for deer hunting season, which begins Oct. 20, the paper reports.