BOSTON -- Actor David Hasselhoff thwarted crime when he starred on TV's "Knight Rider." Now he's the victim of mass theft. Or at least a giant advertising cut-out of his tank-topped torso is.
About 550 of the cut-outs, which are part of a Cumberland Farms advertising campaign to sell iced coffee, have been pilfered from outside the convenience stores in recent weeks. Kate Ngo, who works in brand strategy for Framingham-based chain, said Wednesday that only about 20 remain for their roughly 570 stores in New England and Florida.
Ngo said it's likely the highest theft rate ever for any of their campaigns.
But Ngo said the company is flattered by the attention its ads featuring "the Hoff" are drawing. She's just asking anyone with a Hasselhoff to keep it safe.