Colbie Caillat took the #NoFilter movement to a new level in her newly released Try video.
The video features Caillat and other airbrushed and done up women singing, "You don't have to try so hard." The women in the video, including Caillat, slowly removing their hair extensions, fake eyelashes and make-up until they are bare faced and filter free.
The message of the song is for women to be themselves and that they don't need make-up to be beautiful.
In February, the Today Show anchors did an entire show without make-up then posted photos of their team with and without make-up.