Holidays of Spirituality Versus Commercialism

JACKSONVILLE, FL -- In the ongoing debate over holiday commercialism versus spiritualism, many families are looking to spend less money this year on gifts, and spend more time with family and faith.

Ginny Highsmith told First Coast News she's looking forward to a more spiritual Christmas.

"Jesus is the reason for the season!" said Highsmith.

"The real reason, of course, for Christmas, is the birth of our Savior," said Cynthia Davis.

Both Cynthia Davis and Ginny Highsmith are planning different Christmas celebrations, much to the chagrin of local retailers.

Despite most stores offering discounts, with some offering huge reductions in prices, sidewalk sales and holiday decorations -- all designed to entice more shopping -- this year many families are simply simplifying.

"It's going to be different in terms of gift-giving and cost. It's totally going to be focused on family and being very thankful for what we do have instead of what we want, necessarily!" said Davis.

Others will be saving money while pursuing the spirit of the season.

"Times are tight. I've always felt like Christmas is over-commercialized. In a way this is a good year because of that," said Highsmith.

"Because Jesus IS the reason for the season!"

So while many area stores will look to recoup profits lost during a slower economy, many shoppers and families will be looking to bypass large gifts, in number, expense and size.

Davis says her family Christmas will be simple this year.

"It'll include a nice dinner and some gift exchange, probably, for the younger ones."

And the gifts, she says, will likely be smaller.

"Smaller. Definitely smaller."

Highsmith agrees with the "less (commercialism at Christmas) is more" idea.

"Small (gifts.) (For) immediate family. Mainly children. Adults should understand!"