Marriott International has introduced its Moxy hotel brand for younger travelers to the USA.
Moxy New Orleans has officially debuted near the French Quarter. The brand, which launched in Milan in September 2014, is targeting Millennials, those travelers in their 20s and early 30s who are increasingly spending more money on trips.
The boutique-hotel concept has a modern design and advanced technology at mid-scale prices.
The first Moxy opened in Tempe, Ariz., in April. But Moxy New Orleans is the brand’s flagship.
Marriott plans to open about 150 Moxy hotels within the next 10 years. Hotels are slated to open in New York City, San Francisco, Seattle, Chicago, and Nashville. International openings include Munich, Frankfurt, Berlin, Oslo, Aberdeen, and London.
“Moxy, just like the city of New Orleans, is fun, spirited and has its own bold approach to hospitality,” says Moxy New Orleans Captain Kenny Jacques.
Marriott and other hotel chains have been aggressively targeting Millennials, who are expected to become an influential demographic in the travel industry. In addition to Moxy, Marriott has introduced AC Hotels for Millennials.
Guests can check in and out of the 108-room Moxy New Orleans and gain access to their rooms via their mobile devices. Rooms have motion sensor lighting and internet TV featuring Netflix, YouTube, Hulu, Pandora and Crackle. Designers built in several power and USB outlets. Wi-Fi is free.
The New Orleans hotel has an industrial look with polished concrete floors, exposed concrete columns and open ceilings. Millennials tend to like public spaces where they can work and play. As such, Moxy New Orleans’ “Now” public space has game tables and communal areas have plug-ins for personal devises. There’s also a library zone for reading and a Moxy Digital Guestbook for streaming videos and pictures via Instagram.
For food and drinks, guests have a 24/7 self-service option which includes local craft beers. The hotel will have programming such as an acupuncture happy hour and visiting DJs.
The hotel is owned by Noble Investment Group.