JACKSONVILLE, Fla. -- If you're feeling tired, watching the Olympics might be to blame. If so, you're not alone. A lot of people on the First Coast are watching the coverage. Jacksonville was the 16th highest rated TV market in the country for viewership.

At 1st Place Sports in San Marco, just about everyone was feeling a little sleep deprived Monday morning because they've been staying up late to catch all the Olympic action.

Brian Doyle works as a manager at the store and says, "Being a running specialist store, obviously our big claim to fame is track and field, but it's still great to see swimming and everything else that goes along with it."

Doyle says they never watch while at work, so his productivity remains the same. He says he does try to catch as much of the competition as he can at home and that can make for some late nights.

"Yeah as long as I get my coffee I'm okay. It's a little bit easier because I don't have to be at work until 10, but I'm sure for those people who have to be up earlier, if you're staying up later it's probably a little more difficult," he adds.

Some of Doyle's customers say it's worth it though. 17 year old Paul Egan says, "I've been watching the rowing pretty religiously."

Egan's twin brother has been watching too. Paul and Ben say they can't wait to watch the track and field events no matter how late they have to stay up.

"If we have a study break from our summer homework we're watching the Olympics and if we're not training for sports next year ... we're watching the Olympics," Paul adds.

The boys are twins and they're hard core runners too. They started when they were young boys. Ben says, "It's nice in the summer -- kind of watching the runners and the Olympics and then you can relate back to yourself as you train for the upcoming seasons."

The brothers say while their training is critical, the Olympics only come around once every four years. Ben adds, "I've been staying up until around 12 or 12:30 -- not too late -- I'm still pretty serious about training so I need to sleep a lot."

Their mother Annie doesn't mind, even though she admits she's a little bleary eyed too from lack of sleep. "As a family we've loved watching it -- mostly because of the diversity of the sports that are being shown."

The track and field competition starts this Friday, August 3rd. Click here to see which events are being held day to day during the Olympics and where you can watch the coverage.

Tammie Fields, First Coast News