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Klout score starting to pop up in some job searches

10:59 PM, Apr 29, 2013   |    comments
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JACKSONVILLE, Fla. -- It is not unheard of for social media to play a role in finding a job.

Recent controversies have surfaced surrounding employers that want to see prospective employees' Facebook pages.

Many human resources experts will tell you to Google yourself so you know what your future boss could find.

But now your social media footprint is beginning to find its way into job descriptions.

One online posting (pictured) for a community manager at Sales Force in California looks like many others you have probably seen before.

It tells you about the position's benefits package and the skills you need to have to be considered.

But under the desired skills section, it also says you have to have a Klout score of 35.

If you do not know what a Klout score is, think of it as a measure of your online influence.

"Their (Klout) whole purpose is to take the activities you have on Facebook, on Twitter, things like Instagram or Google Plus, and turn this into a measurement of your success on those platforms," said Aliera Peterson, the Social Media Manager at Dalton Agency in Jacksonville.

Klout accomplishes its task by using a secret equation to calculate your online reach and ability to drive action from others.

Peterson said it is as simple as sharing content that gets others to engage with you.

Questions like: Are people liking your posts? Are they commenting on them? Are they sharing them? Have they retweeted you? Have they reached out to you with a reply? There are all questions Peterson said factor into Klout scores.

Klout users are then assigned a score from zero to 100.

Prominent individuals like President Barack Obama have high Klout scores. He is at 99.

Justin Bieber is at 93. Ellen DeGeneres is at 90. Mitt Romney is at 88. Tim Tebow is at 86.

First Coast News, for example, has a Klout score of 63. 

Jacksonville Mayor Alvin Brown is at 63.

Still, one expert believes the website is lacking and remains a weak outlet for job seekers.

"Klout measures how far you go, but not how good you are," said Candace Moody, the V.P. of Communications at WorkSource Jacksonville.

Moody said while Klout scores carry different weight in different industries, overall they fail to measure substance.

For example, you could have a lot of feedback on your Twitter page about cats. But that does not necessarily translate into a strong set of skills for the job market.

"Klout doesn't really measure the quality of your interactions. It just measures the reach of your interactions," Moody said.

She suggests people looking for work stick to the basics.

"I think the face-to-face networking and real old-fashioned relationship building is what matters here. People want to get to know real people, and I don't think they really care about what your Klout score is. I think they care about what kind of person you are," Moody said.


But, she has seen little to no activity regarding Klout scores and job searches in Jacksonville.

Moody referred to it as a very "white collar" trend.

Peterson reported similar results after reaching out to dozens of people familiar with the current job market.

But first for you, if you would like to know what your Klout score is, First Coast News has a few steps to follow.

Visit www.klout.com and sign in using either your Facebook or Twitter account.

You will then get the chance to link all your other social media outlets to your Klout page. This includes Instagram, Google Plus and YouTube.

Klout then assigns your score and provides a running tally of all the interactions that are impacting your reach and influence.

Even if you do not think Klout will help in your job search, Moody doesn't think it is a bad idea to have a page.

"After all, if you're not online these days, it's almost as if you don't exist," Moody said. 

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