If you'd rather watch Puppy Bowl rather than the Super Bowl, you're not alone.
(Photo: Keith Barraclough, AP)
(AP) - The U.S. economy may have remained sluggish last year but Americans refused to scrimp on their pets, with animal lovers spending upwards of $53 billion on food, veterinary care, kennels and other services in 2012.
That's up 5% from 2011, when spending first broke the $50 billion barrier, says the American Pet Products Association, a trade group. APPA President and CEO Bob Vetere predicts another 4% gain this year.
At about $34.3 billion, food and vet care represented about two-thirds of total spending, with money spent on supplies and over-the-counter medications rising by more than 7%. Spending on the growing market of alternative vet care, such as acupuncture, totaled about $12.5 billion.
Vetere says spending on services like grooming, boarding, hotels and pet-sitting grew nearly 10 percent during 2012 to almost $4.4 billion.