LONDON, ENGLAND - DECEMBER 11: Ben Lovett, Marcus Mumford, Winston Marshall and Ted Dwane of Mumford and Sons perform live on stage at the 02 Arena on December 11, 2012 in London, England. (Photo by Simone Joyner/Getty Images)
ST. AUGUSTINE, Fla. -- English folk rock band Mumford & Sons announced Tuesday their Gentlemen of the Road tour will include a St. Augustine stopover.
The St. Augustine stop will be the band's first appearance in Florida.
The band will play Saturday, Sept. 14, at Francis Field in downtown St. Augustine. Mumford and Sons will headline a two-day event which starts September 13th.
There was a buzz about the announcement throughout St. Augustine Tuesday.
Victoria Brooks co-owns Metalartz Gallery in downtown St. Augustine.
Upon hearing the news, she said, "I think that's fantastic! They're world renowned! I've had their music on my iPod for months now!"
St. Augustine City manager John Regan agreed.
"This is exciting. This is what builds community pride! ... There are only three cities in the U.S. which are collaborating with Mumford & Sons to share their heritage."
Regan expects the 25,000 tickets will sell in a matter of minutes when they go on sale on Friday at 11 a.m. He predicts all 9,000 hotel rooms in the county will be booked soon after.
Francis Field in St. Augustine and its six acres will hold the concert.
"We will do site prep," Regan noted. "We'll be removing some fencing and some young trees temporarily." He stressed that safety will be a priority.
Mumford & Sons found St. Augustine through the city's marketing of the 450th anniversary commemoration. City staff said the band looks for places it can make an economic splash. The band performed in Bristol, Tennessee recently. Reportedly, that city saw a $4.5 million boom in the time surrounding the concert.
Online, Marcus Mumford said, "We look at cities off the beaten path, where international bands wouldn't go there."
"They could sell stadiums, but they want to find relatively intimate experiences with these American cities that have something to say about America," Regan added.
Regan said the band won't be here "just to sing". According to Regan, band members plan to learn about St. Augustine ahead of time so they can talk about it with their fans.
The two-day event will be part of the city's 450th Commemoration, marking 450 years of European history.
"When we create these signature events throughout the three year run of the commemoration, we attract new audiences that stay longer and spend more money," said Dana Ste. Claire of the City of St. Augustine.
As for Brooks, the store co-owner, she is tickled about the news.
"What an opportunity for the city," she said.
She's not just happy about a British band bringing in more customers. She's excited that the band will share the rich history of St. Augustine with concertgoers.
"We have the greatest free things in the world in terms of our history. This is a great opening act, so to speak, for all the things coming up for the 450th celebration," she said.
A few songs by Mumford and Sons include:
The Cave Lyrics
Awake My Soul
Little Lion Man
Roll Away Your Stone
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