Super Bowl XLVII will be overflowing with beverage promotions, with Anheuser-Busch InBev the latest drink maker to unveil its Big Game ad plans.

The beer giant said Thursday that it will tout existing brands Budweiser and Bud Light, as well as introduce new brews such as Beck's Sapphire and Budweiser Black Crown.

MORE: Super Bowl ads cost record $4M, CBS says

Other beverage-product advertisers include soft-drink giants Coca-?Cola and PepsiCo, packaged-goods company Kraft, touting its water flavoring MiO brand and home soda-making machine seller SodaStream.

The attention paid to the Big Game itself -- as well as the mass-audience awareness of its advertising tie-ins -- make the Super Bowl an ideal venue to promote such products, says John Sicher, publisher of trade publicationBeverage Digest. "The Super Bowl presents a unique opportunity to get consumer brands in front of a large and attentive audience."

MORE: YouTube star Psy so star in Super Bowl ad

Most of the beverages will leverage the splashy game ads with Super Bowl tie-ins via social media and in-store promotions. With some 30-second ad slots selling for more than $4 million, the marketers want to be sure to squeeze out every bit of bang for those bucks.

Two of them, Pepsi and A-B, who both are major National Football League sponsors, are combining their brand power for joint retail displays. Pepsi's soft drinks, as well as its snack chips such as Doritos, will be touted alongside A-B's brews in stores.

"Beer, chips and pop ... they are the foundations of a Super Bowl party," says Paul Chibe, vice president of A-B's U.S. marketing.

Coke and MiO haven't provided details on their ad themes. SodaStream will have a humorous commercial that promotes sustainability and takes a jab at conventional bottle and can soft-drink marketers.

Pepsi will run a 30-second ad for its mid-calorie soft drink Pepsi Next, and also have a 30-second promotion that helps to introduce the half-time performance by Beyoncé Knowles.

Pepsi is soliciting consumer photos to use in that commercial and has received about 54,000 submissions. Just about 300 to 500 will be used in the actual ad, however.

On Thursday, A-B provided some fresh details on its game day ad plans. The brewer, which is the Super Bowl's exclusive beer advertiser, will have four minutes and 30-seconds of ad time.

It will run two ads for Bud Light under its ongoing "superstitious" theme, which highlights the wacky actions fans take to bring about good luck for their favored team. A-B will also have two ads for Black Crown and one ad for Sapphire.

The brewer will also feature its Clydesdale horses on the Feb. 3 game. Chibe says that ad, which centers on a Clydesdale foal, will tug on viewers' heartstrings. "I expect people to smile, but to also have a tear in the corner of their eyes, too," he says.

USA Today