Available in February, a special "Golden Token" edition of 'Monopoly' will be the last to have all the current tokens and the only one to feature all five of the potential new pieces, such as the helicopter, guitar and toy robot.(Photo: Hasbro)
One of the iconic Monopoly game tokens soon will no longer be passing "GO!" or collecting $200.
has launched a "Save Your Token" campaign to retire either the race
car, iron, Scottie dog, wheelbarrow, shoe, top hat, thimble or
battleship. The company is letting fans vote until Feb. 5 for the one
they want to keep via the Monopoly Facebook page. The one with the lowest total goes directly - and permanently - to jail.
Fans also can vote for the replacement token: toy robot, helicopter, cat, guitar or diamond ring.
A limited-run "Golden Token" Monopoly ($17.99)
arrives in Target stores exclusively in mid-February, and it will be
the last edition to have all of the classic tokens and the only set to
have all five of the potential new pieces as well. The first Monopoly game to reflect the new token lineup will be released in late summer.
a love affair with the token that each player has settled on over time.
It's very seldom that you see a player not care about what token
represents them on the game board," says Philip Orbanes, a Monopoly expert who's written three books on the game, including Monopoly, Money, and You (due in April).
emerged during the Depression, with numerous parties claiming to have
contributed key elements to the game that was finally patented by
Charles Darrow and sold to Parker Brothers. More than 275 million copies
have been produced since the first edition in 1935. (Current owner
Hasbro does not provide yearly sales figures.)
Six of the current
pieces were in that first set; the Scottie dog and wheelbarrow came
along in the early 1950s. In the late 1990s, fans voted for a money bag
that was added as a bonus. Soon after, the cannon and horse tokens were
removed, shrinking the token total to eight from 10.
sales generally have slowed because of the recent weak economy, says
Gerrick Johnson, toy analyst for BMO Capital Markets. "The best time for
board games is when you go into a recession, not when you pull out of
it." He notes that the genre also has been threatened by smartphone and
tablet games and by a lack of innovation.
"Newness always helps, and there has not been a lot of newness," Johnson says. But Monopoly is a classic, elegant game, "and it will be around for another 100 years."