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Jacksonville food truck owners depend totally on social media

5:33 PM, Aug 29, 2012   |    comments
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JACKSONVILLE, Fla. -- Just like any street side restaurant, Chris Dickerson's Corner Taco serves downtown diners lunch quick and fresh.

And they have some prime real estate.

Traffic always flows at the corner of Main and Forsyth downtown.

"Two of us serve 100 people a day," he said from his busy kitchen.

When the day is over, the Corner Taco picks up and becomes a part of that traffic.

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"We move around, we're somewhere new every day," he said.

They've set up their food truck in an Airstream ... well it's "a 1965 Airstream." Dickerson is quick to add the year.

It's obvious he's proud of his ride/restaurant.

"The Airstream has a soul and hopefully adds another dimension of what we're trying to do," he said.

Corner Taco was one of the first food trucks in Jacksonville.

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Now he says there are more than a dozen on corner lots and side streets all over town.

"When we started in January, there were only three," he said.

"So it's expanded quite a bit."

Chris says the trend is to ditch the pretense and cut overhead.

It allows him to come to the people.

"We certainly have a pricing advantage because we don't have the infrastructure."

Lunches average less than $10 and are each made to order.

They have state-of-the-art equipment powered by propane tanks and generator.

Like the other trucks, they move daily.

"We really do work together. It's like a tribal community."

It's a community that lives on social media.

They have no advertising.

Other than word of mouth, the only way to know where the trucks will pop up next is Facebook and Twitter.

"The thing you learn from history is that things change, you can either embrace it or reject it ... We're definitely going to try and ride the wave of social media."

Here's a link to the Jax Truckies Facebook page. This gives a list of where many of the area food trucks will be setting up shop each day.

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