Whether it's to tap into your files and photos from anywhere, create a backup for that content, or simply to free up space on your mobile device Cloud storage is growing.
Many sites offer plenty of free storage.
If it's not enough, you can pay for more storage, and those dollars are where the battle lies among companies vying to be king of The Cloud.
Some people avoid the cost by simply opening multiple free cloud accounts with different companies, akin to having several email accounts.
Otixo is among the apps that can juggle multiple cloud accounts and assist with moving files from one account to another.
CNET senior editor Dan Ackerman says the appetite for Cloud storage will grow as people continue accessing the internet on more type of devices from more places.
"That'll be the tipping point that makes you go, I just want to store everything in a central location online, so I can get to it, whether I'm at home, at work or in the car," he predicts.
It's an evolution likely to make The Cloud a permanent part of the tech forecast.
Even if you're intimidated by the notion of Cloud storage you could well be using the cloud
without even realizing it.
Numerous web based email services use Cloud based storage to keep emails and attachments.