JACKSONVILLE, Fla. -- The hustle and bustle of holiday shopping could be found in San Marco this weekend.
Pam Boers has lots of shopping to do before December 25th.
"Yes. Absolutely. I have two teenaged girls," she joked.
Boers and her daughter decided to take a trip to San Marco in search of some good deals.
"I think these boutiques are great. It's a little slice of Manhattan," said Boers.
The slice of the American dream of business ownership has been a little rocky for some small business owners in recent years due to the economy.
"It's been, whew, like a roller coaster," said Reve owner Kathy Snowden.
But things are looking better for entrepreneurs like Kathy Snowden who owns clothing store Reve in San Marco.
She's also seeing a new boost in sales from something called Small Business Saturday.
"Everyone that has come in this morning has been aware that it's Small Business Saturday," said Snowden.
Small Business Saturday is aimed at urging people to remember their local businesses instead of the popular big box stores.
Therapie clothing store owner Krista Nilsson says not only does it help her business thrive, but it does the same for the local economy as a whole.
"A large percentage of the money spent at local shops and boutiques and stores go back into the community and feeds the community," said Nilsson.
She said it seems the campaign is working. More people are developing a local shopping mindset. She hopes it continues.
"I think Small Business Saturday brings the acknowledgement to the local businesses and we just hope that can kind of escalate forward and people will always have that in the back of their mind," said Nilsson.
It's a thought shoppers like Boers will keep in mind. It helps fill those gift lists with a local spin.
"What goes around comes around. We all support each other. That's the best part of being in Jacksonville. It's a nice warm blanket of support when you need it," said Boers.
This is the second Small Business Saturday nationwide.
First Coast News