Money quick tips: Will online shopping cost more?

8:44 AM, Jan 23, 2013   |    comments
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(USA TODAY) -- Online holiday spending hit record levels in 2012, but is cyber shopping about to get more expensive?

Online shopping represents roughly 10% of overall retail sales. The fast-growing sector's role in the retail universe is changing and with that, so is, potentially, its sales tax status.

Several states already require online retailers to collect sales taxes on purchases and there are several federal Internet sales tax proposals currently being considered.

What does this mean for consumers? Who wins and who loses with the enactment of a potentially new nationwide sales tax?

Right now if you order online and the item is being shipped to a location where the e-tailer has a physical presence - in the form of a store or a distribution center - taxes will be collected.

Many of the major e-tailers - walmart, kohls and target - are also major retailers with locations nationwide. It's a relative wash for them and, by extension, consumers, because they have already factored sales tax into their cost pricing and logistics.

While you might think Amazon would be against the plan to tax online purchases, they've actually adjusted their stance.

Amazon, based in the state of Washington, has traditionally only paid sales tax on a small fraction of orders. But as it expands its distribution network, it will have a presence far beyond its headquarters.

According to some analysts, Amazon may be able to turn tax collection into a strategic advantage. Roughly 40% of Amazon's sales are based on transactions with third parties. Amazon has the infrastructure in place to handle the checkout, shopping and tax collection process, for a fee, for these third parties.

While free shipping - essentially absorbing the costs - has been the most popular online promotion, swallowing sales tax is probably less likely to happen. It's probably safe to expect online orders to cost more, to less, going forward.

Regina Lewis is a national television contributor and host of USA Today's biweekly "Money Quick Tips" videos. Follow her on Twitter: @ReginaLewis.

Regina Lewis, Special for USA TODAY