Suzuki automobiles sit parked in the Dundalk Marine Terminal at the Port of Baltimore in this 2009 photo.(Photo: Chip Somodevilla, Getty Images)
Suzuki says it's getting out of the car business in the U.S.
American
Suzuki Motor says it will file for Chapter 11 bankruptcy reorganization
and focus on selling motorcycles, all-terrain vehicles and outboard
engines for boats even as it leaves the car business behind, the
Associated Press says. It adds that the filing is unrelated to Japan's
Suzuki.
In recent years, Suzuki tried to blend the design cues of
its motorcycles in its cars, like the well-regarded Kizashi midsize
sedan. But its marketing lacked the muscle of bigger, stronger brands,
pushing it to the margins.
Suzuki sold 21,188 vehicles so far this
year, down 4.7% from a year ago, according to Autodata. Its big seller
was the SX4 crossover, accounting for about two-thirds of its sales for
the year through October.
No word yet on the fate of Suzuki dealers or the timetable on American Suzuki's departure from the car business.
USA Today