Netflix's video subscription service has trumped pay-TV channels and grabbed the rights to show Disney movies shortly after they finish their runs in theaters.(Photo: Justin Sullivan Getty Images)
SAN FRANCISCO -- Netflix's video subscription service has trumped
pay-TV channels and grabbed the rights to show Disney movies shortly
after they finish their runs in theaters.
The multiyear licensing
agreement announced Tuesday represents a breakthrough for Netflix as it
tries to add more recent movies to a popular service that streams video
over high-speed Internet connections.
Netflix will have exclusive
U.S. rights to offer the first-run movies through its streaming service
during the period normally reserved for premium TV network such as HBO,
Starz and Showtime. That period starts about seven months after movies
leave theaters. The exclusivity does not extend to DVDs, a service
Netflix is trying to phase out.
Investors applauded Netflix's coup, lifting the company's stock by $8.86, or nearly 12 percent, to $84.86 in afternoon trading.
It's
the first time that one of Hollywood's major studios has sold the
coveted rights to Netflix instead of a premium TV network. DreamWorks
Animation licensed the pay-TV rights to its movies to Netflix last year
under a deal that begins in 2013, but those movies don't wield the same
box-office appeal as Disney, whose stable includes Pixar Animation and
Marvel.
Starz currently holds the rights to The Walt Disney Co.'s
movies under a deal that expires in 2015. Beginning in 2016, Netflix
will get the movies instead. Direct-to-video movies will come to Netflix
sooner, as will older movies such as "Dumbo" and "Alice in Wonderland."
In Tuesday's news release, the Los-Gatos, California-based Netflix didn't disclose how much it is paying Disney.
The
Disney deal gives Netflix a measure of revenge against Starz, which had
been demanding a price that Netflix refused to pay when their licensing
agreement expired earlier this year. The Starz rights had included
Disney movies, so losing that access had been seen as a blow to Netflix.
The
stock price of Liberty Media Corp., Starz' owner, dropped $7.08, or 6.4
percent, to $103.97 in afternoon trading. Shares of Disney, which is
based in Burbank, California, lost 3 cents to $49.26.
Associated Press