"Only Texas has it all," Kelly Clarkson bellows in her punchy new tune. "You know we're coming when you see the star."
She's proudly referring to the royal blue logo of the Dallas Cowboys, her fixation since childhood.
"When you're born in Fort Worth, you come out of the womb loving the Cowboys," she says. "In Texas, people love football more than anything. Once they find out about this, I'll be golden."
The 2002 American Idol winner is one of four platinum pop stars drafted by Pepsi and the National Football League to craft anthems for their hometown teams. The Pepsi NFL Anthems campaign launches today with the release of Clarkson's Get Up (A Cowboys Anthem), a free download at PepsiAnthems.com.
Coming up are Ice Cube's not-yet-titled ode to the Oakland Raiders and Kid Rock's In Detroit for the Detroit Lions. Starting today, Travie McCoy's All In, a New York Giants anthem, will be offered exclusively through download redemption codes on specially marked 24-pack Pepsi products at Wal-Mart. After Sept. 3, it's a free download without the code. The songs will be available on the site until Feb. 28.
The program also touts a remix of Wiz Khalifa's Black and Yellow, the 2010 hit that boosted Pittsburgh teams and spawned remakes.
The anthems quest "was born from this insight that sports and music are intersecting in more ways than ever," says Todd Kaplan, Pepsi Sports Marketing director. "We wanted to partner with top artists, and a critical piece in the process was authenticity. We chose artists with a true passion for their favorite NFL teams and their hometowns."
Few can match the pep of Clarkson, who wrote Get Up hours after the Pepsi/NFL proposal.
"I'm stoked," she says. "It's a really cool thing, and I've never done anything like this in my career. What a cool way to reach another audience. I can't wait to hear it in the stadium."
Clarkson catches the Cowboys on TV, in bars and live when possible. If she misses a game, she relies on detailed accounts from older brother Jason, "who's way more hardcore."
The team is simply iconic, she says. "People overseas know the Dallas Cowboys. They don't know the Denver Broncos or the Philadelphia Eagles. The Dallas cheerleaders are more famous than some of the NFL teams. I know I sound biased."
She's determined to sing Get Up at Cowboys Stadium this season: "That'll be awesome. The 10-year-old in me is flipping out."