US actor Leonardo DiCaprio poses during a photocall of Shutter Island on February 8, 2010 in Rome. Shutter Island is the fourth collaboration between US director Martin Scorsese and his favorite actor Leonardo DiCaprio. AFP PHOTO / TIZIANA FABI/ GETTY IMAGES.
The Karma concept car is diplayed at Fisker Automotive carmaker's booth on March 1, 2011 during the Geneva Motor Show in Geneva. The show in the wealthy Swiss city attracts an expected 700,000 paying visitors and 260 exhibitors from 31 countries. FABRICE COFFRINI/AFP/Getty Images.
By Chris Woodyard, USA TODAY
When it comes to promoting a "green car," there's no better celebrity to have in your corner than Leonardo DiCaprio. Now Fisker Automotive has him -- both as a buyer of the Karma plug-in hybrid luxury car and as an investor.
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Titanic star DiCaprio made an impact nearly a decade ago when he shunned the usual trappings of the celebrity car world -- BMWs, Cadillac Escalades or other luxury barges -- in favor of a humble Toyota Prius. The Prius hybrid, from a dealership in Santa Monica, Calif., symbolized care for the planet.
Ever since, automakers have looked to his stamp of approval. As such, DiCaprio and Fisker issued a joint announcement this week saying they are going to work together to promote the cause of global sustainability.
"My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants," says DiCaprio in a statement. "I am delighted to be working with Fisker Automotive to promote this shared vision."
He received the first Fisker Karma luxury electric vehicle with range extender off the production line last summer. Besides its hybrid powerplant, the Karma comes with other eco-friendly features. One version, for instance, has reclaimed wood interior trim and "animal-free interiors," meaning no leather seats or dashboard. But the Fisker also comes with a celebrity price tag, costing upwards of $100,000 for the plusher versions.
Plus, the Karma has the largest solar glass roof designed for a production vehicle, the Fisker Karma harnesses energy from the sun to extend the driving range for up to an additional 200 miles/322 km annually, according to Fisker.